Infinite Systems / Brand standards / 01

Quiet authority.
Precisely expressed.

The practical system for presenting Infinite Systems with clarity, consistency, and confidence across documents, presentations, digital products, and production.

Internal reference Version 1.1 / September 2026

Quick start / 02

The essentials,
at a glance.

01

Lead with Deep Ink

Use Deep Ink and White for everyday content, with Warm Ivory for section dividers. Let steel structure and bronze emphasize.

02

Use the horizontal mark

It is the default logo. Choose stacked or symbol-only artwork only when the composition requires it.

03

Keep expression restrained

Favor clear hierarchy, generous space, editorial imagery, and precise details over decoration.

Identity / 03

Distinct capabilities.
One integrated system.

The Dimensional Fold symbol is built from coordinated planes that resolve into one continuous spatial form. It represents the Infinite Systems role: bringing strategy, engineering, production, and delivery into alignment.

Use Infinite Systems in prose and accessibility text. Use INF Systems only in the fixed logo and compact brand references.

Dimensional Fold symbol
01 Technical structure
02 Coordinated execution
03 Continuous delivery

Logo library / 04

Choose the right mark
for the field.

Start with the full-color horizontal logo. Every download preserves the approved proportions and clear space—never rebuild the wordmark from type.

Infinite Systems symbol

Compact layout

Symbol

Favicons, avatars, app tiles, and contexts where the brand is already named.

Download symbol kit ↓

Clear space

¼ S ¼ S

Protect the mark

Keep clear space equal to one quarter of the symbol height on every side.

Minimum size

152 px / 40 mm minimum

Preserve legibility

Below 152 px, use the symbol. Never compress the full wordmark to make it fit.

Logo use / 05

Keep the signal clear.

The logo is a fixed asset. Consistency is more valuable than novelty.

Do
Correct standard logo use

Use approved artwork with comfortable space and strong, even contrast.

Don’t
Incorrect distorted logo use

Don’t stretch, rotate, crop, outline, shadow, recolor, or rebuild the logo.

Color / 06

Institutional depth,
human warmth.

Deep Ink anchors the brand. White is the default content surface; Warm Ivory marks a change of section. Steel Blue organizes and Bronze directs attention.

55%30%10%5%

Use a disciplined ratio

A useful starting point is 55% Deep Ink, 30% light surfaces, 10% steel, and no more than 5% bronze. Use White (#FAF9F6) for ordinary slides and website content, and Warm Ivory (#F4F0E8) for section dividers. Adjust for the medium while preserving hierarchy.

Typography / 07

Editorial clarity.
Operational precision.

Two open-source families keep every communication consistent and easy to share.

Display / Source Serif 4

Aa

Strategy becomes
coordinated action.

Regular 400Semibold 600Sentence case

Use for cover titles, major section headings, and short editorial statements.

Utility / Inter

Aa

Clear systems support confident decisions.

Regular 400Medium 500Semibold 600

Use for body copy, labels, captions, navigation, charts, tables, and interface controls.

Font library

Install the approved families.

Choose desktop TTF files for documents and presentations. Use WOFF2 files only for websites and web applications.

Download all brand fonts

Install for Office and design tools

Unzip the desktop kit, install every TTF, then restart Word, PowerPoint, Keynote, or your design application.

Share editable files carefully

Confirm recipients have the fonts or use supported font embedding. Export and inspect a PDF for fixed delivery.

Keep the license with the files

Both families use the SIL Open Font License. Each kit includes its license and complete setup guidance.

When brand fonts are unavailable Use Georgia for Source Serif 4 and Arial for Inter. Never substitute novelty or condensed faces.

Office templates / 08

Start on-brand.
Stay focused on the work.

Install the desktop brand fonts first, then choose the native template for a new file or the editable example for reference.

Download Office template kit
01

Install the fonts

Install every approved desktop TTF weight and restart Word and PowerPoint before opening the templates.

02

Use the native template

Open DOTX or POTX to create a clean new file without changing the master download.

03

Inspect the handoff

Replace placeholders, check accessibility, and inspect a PDF export before sending a fixed deliverable.

Applications / 09

Make everyday work
feel unmistakably ours.

Use these recipes as dependable starting points, not rigid templates.

Documents

Calm hierarchy, useful detail

  • Use Warm Ivory or white pages with Deep Ink text.
  • Keep the horizontal logo on covers; use the symbol in running headers.
  • Use bronze for short rules, page markers, or one key highlight.
  • Prefer 10.5–12 pt Inter body copy with generous line spacing.

Presentations

One idea per slide

  • Use White for content, Warm Ivory for section dividers, and Deep Ink or dark photography for covers and closings.
  • Use Source Serif 4 for statements; Inter for evidence and labels.
  • Keep body text at 18 pt or larger and presentation titles at 30 pt or larger.
  • Use full-color charts sparingly; start with ink, steel, and one bronze emphasis.

Email signatures / 10

Build it once.
Paste it anywhere.

Enter your details, leave any optional field blank, then copy the finished signature directly into a rich-text email signature editor. The visible URL and right-aligned logo both link to infsystems.com.

Personalize

Your signature details

Name is required. Leave title or phone blank to omit that line without leaving an empty gap.

Live preview

Ready for your email client

Rich HTML + plain-text fallback

Dark mode simulates clients that invert dark signature text to white. Exact colors can vary by email client and device.

Paste into an HTML or rich-text signature editor.

Approved layout

  1. Full-width Bronze rule with zero cell padding
  2. Left: name
  3. Left: optional title, INF Systems + 10 px gap
  4. Left: optional +1 phone number
  5. Left: linked www.infsystems.com
  6. Right: linked 200 × 50 horizontal logo
01

Copy, then paste

The copy button places both rich HTML and plain text on the clipboard. Paste normally into Gmail, Outlook, Apple Mail, or another editor that accepts formatted signatures.

02

Keep the markup durable

The copied signature uses a presentation table, inline styles, Arial and Helvetica, selectable text, and explicit image dimensions—the most dependable baseline across HTML email clients.

03

Expect recipient controls

Clients can block remote images, force dark mode, or remove formatting. The visible company name and URL keep the sender identifiable even when the linked logo is suppressed.

File guide / 11

Right asset.
Right outcome.

If you are unsure, use SVG for screen, PNG for Office fallback, and vector PDF for professional production.

Usage Recommended Why
Before permanent or high-volume production

Ask the vendor to confirm file requirements, substrate, ink count, minimum line weight, and whether outlined artwork is required. Complete similarity and trademark screening before signage, apparel, or broad external use.

Governance / 12

A shared standard,
kept current.

This portal is the working source of truth for current Infinite Systems identity assets. Do not use archived concepts or files copied from old documents.

Visibility note: an unlinked or unusual hostname is not access control. Because this site has no authentication, publish only assets and guidance that are safe to be publicly reachable.

Download complete logo kit ↓